Marvel Entertainment

Marvel Entertainment was formed by the merger of Marvel Entertainment Group and Toy Biz in June 1998. Its main focus was on consumer products, licensing, and comic books through its flagship asset, Marvel Comics. The company ventured into films and television series, including those within the Marvel Cinematic Universe (MCU), before being acquired by The Walt Disney Company on December 31, 2009. Following the acquisition, Marvel Entertainment was primarily reported as part of the Disney Consumer Products segment. The company entered into various partnerships and negotiations with other companies across multiple industries, including film licensing agreements with Sony Pictures and theme park licensing agreements with IMG Worlds of Adventure and Universal Destinations & Experiences.